The G. Fox & Co. Building is significant
for its architecture and history. This retail establishment,
founded in 1847 by Gershon Fox, grew to become the city’s
largest department store in the twentieth century. Gershon’s
son Moses hired noted NewYork architect Cass Gilbert (1858-1934)
to rebuild the store on a grand scale after a devastating
fire. The eleven story, steel frame and masonry structure
on Main Street was completed in 1918. Ornate architectural
features of this Neo-Classical Revival style building include
monumental Corinthian order marble columns and pilasters as
well as an elaborate denticulated cornice with carved lion-heads.
In 1927, Gershon’s granddaughter Beatrice Fox Auerbach
(1887-1968) took over the management of the store. As a woman
business leader she was without peer in the city. Auerbach
actively ran the store for several decades and was responsible
for both its success and for the development of an extensive
program of philanthropy, which benefited local hospitals,
colleges, and arts organizations. During Auerbach’s
tenure in 1935, certain features of the building were modernized
in a highly sophisticated rendering of the Art Deco style.
Entrances, elevators, escalators, and interior spaces were
redesigned by Taussig-Flesch Associates in stainless steel,
light-colored woods, and fine Italian marble to reflect the
urban sensibilities of the era. A sleek, rounded-cornered
stainless steel marquis was added to the front of the building
at this time.
We are honored to dedicate this room to its
founder Gershon Fox